Advertising & Communications Evaluation

We have more ways to measure advertising and communications activity then ever, and yet as an industry, our work is less effective. Whether it’s struggling to understand the best metrics for a brand campaign (or even how to measure these metrics), through to determining how best to evaluate & attribute sales to performance marketing activity, the arrival of “big data” has proved more hindrance than help. We provide support for all types of campaigns through the creation of balanced scorecards across activity, whilst putting in place the most appropriate tools for your budget.