Brand Health Tracking

Brand Health Tracking is a key component in the measurement of important brand metrics such as awareness, consideration, trial and imagery. It allows you to understand key performance indicators related to brand health, and track these over time. We support brands in the development of their brand health studies or brand tracking, to align on what metrics to track depending on your brand, category and brand/marketing strategy. We also provide advanced Brand Health Tracking solutions through our sister agency, which uses Category Entry Points to ensure brands measure and track mental availability in context, which is a more powerful form of Brand Health Tracking.