Communication & Media Strategy

With the rush to digital, marketing has become very tactical. So many comms & media plans lack a coherent strategy with no clear roles or priorities between different channels. This causes messaging ambiguity across tasks, whilst also causing suboptimal targeting at a channel or task level.

We provide a solid comms framework/architecture to ensure brands have the right comms or media strategy in place. We will help you design the right comms tasks for the jobs at hand, all ultimately laddering back to your marketing objective. We will also provide media strategy guidance at a comms task and channel level, to ensure an effective and efficient use of your media investment.